THE SOHO HOTEL (Soho)
4 Richmond Mews (off Dean Street), London W1D 3DH, England
Tel: 1 (888) 559 5508 or 01144 20 7559 3000 Fax: 01144 20 7559 3003
Email: reservations@sohohotel.com Website: www.firmdalehotels.com
Joanna’s Comments
The Soho is one of the largest of the Firmdale group of hotels in London, with 96 bedrooms, suites and apartments, all with floor-to-ceiling warehouse-style windows. There are two spacious drawing rooms with an honesty bar, restaurant, popular bar and two state-of-the-art screening rooms. The hotel appeals to the entertainment and fashion industries and to theater and restaurant lovers as well. There are very large penthouse suites with panoramic, wrap-around terraces with views all over London and many of the large suites will suit families and those who are in London for an extended period of time. Kit Kemp blends her extraordinary fresh and stylish taste with the old and the new and creates an elegant English look with a contemporary feel. Although close to all the busy restaurants, theaters, clubs and nightlife of Soho, the hotel itself is in a quiet mews between Dean and Wardour Streets.
Firmdale Hotels – The King’s Award for Enterprise, 2024
Soho Hotel:
One Michelin Key, 2024
Best Hotels in London, The Telegraph, 2024
Best Hotels in London, Condé Nast Traveller, 2024
Coolest Hotels in London, The Times, 2024
Videos
The Drawing Room at the Soho Hotel
Special Promotions
| FAMILY TIME |
| Rates from £738 per room per night 50% off of second bedroom Available 01 Jan – 28 Feb 2025, 04 – 21 April 2025 (Easter), 14 Jul – 07 Sep 2025 (Summer) and includes: Accommodation One complimentary extra bed/sofa bed English breakfast for the entire family Children’s board games and books Children’s bathrobes and toiletries RikRak welcome gift for the parents Use of Xbox or Playstation Milk and cookies at turndown Guaranteed late checkout of 1 pm |
| The Family Time room configuration (interconnecting or adjacent) will be confirmed at time of booking and the 50% discount applies to the lesser expensive room. The “from” rate listed above is based on the Deluxe room category, includes the VAT and the promotion is available in Deluxe room category through the Deluxe Jr Suite. (The discounted 2nd room’s rate for the Deluxe room category is from £369 per night and includes the VAT.) Additional extra beds are £65 per night plus VAT. This promotion must be booked directly with the hotel or through JH Hotels & Companies. It is not available in the GDS. The cancellation policy is 12:00 pm the day prior to arrival. All of the above is subject to availability and change without notice. Blackout dates apply. |
| STAY FOR LONGER |
| Rates from £1,635/3 nights Available 01 Jan – 28 Feb 2025, 04 – 21 April 2025 (Easter), 14 Jul – 07 Sep 2025 (Summer) and includes: Accommodation Up to 20% off of Best Available Rate English breakfast Cocktail on Arrival |
| The Stay For Longer promotion is based on two people sharing and requires a three-night minimum stay.The “from” rate listed above is based on the Superior room category, includes the VAT and the promotion is available from the Superior room category through the Deluxe Jr Suite. The cancellation policy is 12:00 pm the day prior to arrival. All of the above is subject to availability and change without notice. Blackout dates apply. |
| FAMILY PACKAGE |
| Rates from £702 per night Available 15 Dec 2024 – 30 April 2025 and includes: Accommodation Complimentary extra bed or sofa bed Breakfast for the whole family Children’s welcome gift and amenities Welcome gift for the parents Milk and cookies at turndown |
| The Family Package promotion “from” rate above is based on the Deluxe room category, includes the VAT and the promotion is available from the Deluxe room category through the Headline Suites. The cancellation policy is 12:00 pm the day prior to arrival. All of the above is subject to availability and change without notice. Blackout dates apply. |
General Rates
| Rates Valid Through December 30, 2025 | |
| ROOM CATEGORY |
INC VAT
|
| Superior Queen |
from £606
|
| Luxury King/Twin |
from £660
|
| Deluxe King/Twin |
from £720
|
| Deluxe Terrace King/Twin |
from £834
|
| Luxury King Junior Suite |
from £816
|
| Deluxe King Junior Suite |
from £840
|
| One-Bedroom Penthouse Suite |
from £2,400
|
| Penthouse Suite |
from £1,920
|
| One-Bedroom Soho Suite |
from £3,114
|
| Two-Bedroom Soho Suite |
from £3,834
|
| One-Bedroom Terrace Suite |
from £3,540
|
| Two-Bedroom Terrace Suite |
from £4,140
|
| Soho Apartment | from £2,100 |
| One-Bedroom Richmond Suite | from £2,100 |
| Two-Bedroom Richmond Suite |
from £2,700
|
| Three-Bedroom Richmond Suite |
from £3,300
|
| Connecting Room Options: 3-bedroom K/T Richmond Suite, 2-bedroom K/T Richmond Suite, 2-bedroom K/T Terrace Suite, 2-bedroom K/T Soho Suite, 2-bedroom Penthouse King/Twin Suite, 2 Deluxe K/T Jr Suites, Deluxe K/T Jr Suite to Deluxe K/T room. (Cots and extra beds are available in many room categories.) Check with the hotel for connecting availability. |
|
| Mention JH Hotels when booking and you will receive English breakfast, an upgrade (STA), a complimentary welcome gift and a seasonal welcome cocktail. These amenities can be applied to the Best Flexible Rate only and may not be combined with any other promotions. | |
| The above rates are per room per night, based on double occupancy and are exclusive of breakfast. Please check for Best Flexible Rates. Extra bed £65 per night plus the VAT. English breakfast £15. Check-in: 3 pm. Checkout: 12 noon. A 24-hour cancellation notice is required. These rates are subject to availability and change without notice. | |
General Information
96 Bedrooms and Suites
Connecting Rooms – Yes
3 People Sharing – Yes
4 People Sharing – Yes, in Deluxe Jr Suite
(if 2 are kids under 12)
24-Hour Room Service
Fully Air Conditioned
Concierge
High-Speed Wireless Internet
2 Screening Rooms (45/100 Seats)
Gym
4 Private Meeting Rooms
Rik Rak by Kit Kemp Bath Products
GENERAL MANAGER
Jason Phillips
NEAREST TUBE STATIONS
Tottenham Court Road, Piccadilly Circus
Local Sightseeing
The Royal Academy, Theatre District, Buckingham Palace, The National Gallery and shopping at Regent Street and Oxford Street.